Review: Maybelline Color Tattoo 24HR Cream Gel Eyeshadow


Top Row (original): Bold Gold, Tough as Taupe, Too Cool
Bottom Row (metal): Silver Strike, Barely Branded, Gold Rush, Inked in Pink, Electric Blue

The Maybelline Color Tattoo 24HR Cream Gel Eyeshadows  were a huge hit when they were first released as a part of the Eye Studio collection. It certainly caught my attention with it’s promises of super saturated color, long lasting (24 hours to be exact), and creaseless wear. Although I’m not sure who actually needs eyeshadow to last a full 24 hours. Nevertheless, for the normal wear time (8-12 hours), it won’t come off until you take it off with eye make-up remover. These double as a liner or shadow, and really deliver what they promise. They don’t crease in the 8-10 hours that I have worn them, are smooth ( in varying levels), and are fairly opaque (again in varying levels). Similar cream shadows are made by MAC, MUFE, and Benefit. So what is all the hype about? Well, these deliver superior quality at a fraction of the cost. MAC paint pots retail at $18.50, MUFE Aqua Creams retail at $23, and Benefit’s Cream Shadows retail at $19. At about 5-7 dollars a pot, depending on where you buy them, these are an amazing deal.

FYI- Ulta has them right now for BOGO 50% off. Use the coupon code SAVETEN for $10 off a purchase of $60. Anything above $50 also gets you free shipping. You can get 12 of these for $53!

Most recently released were the Metals Collection. They were a bit tricky to track down than I thought it would be. In my excitement at finding them in stock at Walgreens, I bought all of the colors in the Metals line to add to my collection. The packaging has stayed the same. It comes in a heavy glass jar with a plastic screw on lid. There is some weight to it so it doesn’t feel cheap. However, it is a little bulky for traveling and breakable if dropped.

Tough as Taupe is a cool mushroom gray with purple undertones. This is the only true matte color in the collection. It is a bit thicker/dryer than the others as well. It is best worn as a crease color or as an all over lid color.

Too Cool is a cool bright white with shimmer. This blends out really nicely and is super creamy. It works great as an inner corner highlight or as an all over lid base to make your eyeshadow colors pop.

Bold Gold is a warm medium gold with shimmer. It has more shimmer in it than most of the others and as a result, is harder to build up to full opacity. If you don’t like a lot of shimmer in your eye shadow, this one might not be for you. Personally though, I really liked it as an all over lid color. It works really well with my Naked palette.

Gold Rush*  is a bright yellow gold with shimmer. Actually, lots of chunky shimmer. I did not care for this one very much. It did not blend easily and even once I got it all blended, it did not look smooth or even. If you’re looking for a gold with strong yellows, try MAC’s powder shadow in Goldmine.

Inked in Pink* is a warm champagne pink with a metallic finish. This is gorgeous and applies beautifully. It works well as both a base or as an all over lid color. A little goes a long way with this one. For a more sheer wash, use just a dab. This complements Barely Branded really well. When combined, it is an exact dupe for Urban Decay’s Sin. Scroll down to see swatches of the two compared.

Electric Blue* is a bright blue with a metallic finish. This appears much brighter in the pot than it is when applied. It’s not that this is a bad product. It would actually work well as a base. However, there is really nothing special about this particular shade. It takes a couple layers to build up but starts to get cakey looking before you are able to reach full opacity. If you are looking for a true “electric blue” I would skip this one.

Silver Strike* is a cool silver with a metallic finish. It is most similar in texture to Gold Rush. However, it applies smoothly and blends pretty evenly. It doesn’t get to full opacity but gets fairly close with a couple layers. This would work well as an all over shadow, highlight, or as a base.

Barely Branded* is a pale champagne beige with a metallic satin finish. This is my favorite shade out of all the color tattoos I have tried. Although the Maybelline Color Tattoos come in a wide variety of ranges, there are surprisingly very few neutral colors like this one available. This is the most wearable, everyday color and works well as a shadow, highlight, or as  a base.

* – colors with this symbol indicates that it is part of the metals line

Overall, I am very impressed with the line. Barely Branded, and Inked in Pink are my favorites out of all of the Color Tattoos that I own. I prefer to use my fingers to apply them but you can also use a flat synthetic brush as well. These are the best cream shadows I have tried from a drugstore brand. True to it’s claim, they do not crease, are long lasting, and have high pigmentation. If you’re not keen on shelling out the $18+ for cream shadows, I highly recommend trying this line out.


Top Row (original): Bold Gold, Tough as Taupe, Too Cool
Bottom Row (metal): Silver Strike, Barely Branded, Gold Rush, Inked in Pink, Electric Blue
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Left to Right: Barely Branded, Inked in Pink, Gold Rush, Electric Blue, Silver Strike, Tough as Taupe, Too Cool, Bold Gold

I haven’t been able to find an exact dupe for Urban Decay’s Sin in the Naked palette until I was playing around with my new Metals colors. Mixing together Barely Branded and Inked in Pink looks JUST like a dupe for Sin. Can you tell which one is which? The left is Sin, the right is the two Metals mixed.

Available at: Ulta

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